By Trishla Ostwal . Recommended articles Popular Now. PMC has seen a 46% increase in total revenue from first-party data year over year. The ride-hailing app was recuperating from an embarrassing 2016 data breach. Here are the spots that aired during the first half of the game through halftime. The Supreme Court’s decision to overturn Roe v. In the last 12 hours, EU officials have agreed on two landmark rules: the Digital Markets Act and the revival of the transatlantic deal with the U. ostwal@adweek. By Trishla Ostwal . , Converse claimed its handle, marking its entry on the [email protected] Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation,. Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. She will leave in the fall but will. The policy. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. By Trishla Ostwal . Some, including the U. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. S. and Associated Press wrote to leaders of the Senate. The bill—introduced earlier. The hype surrounding Meta’s shiny new platform has met an awkward reality. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. - 6:30 p. New York. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. and 6. trishla. a centers globally. By Trishla Ostwal. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. The ride-hailing app was recuperating from an embarrassing 2016 data breach. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. By Trishla Ostwal. The agency that regulates nearly all communications companies in the U. Newsmax Names Sharla McBride a Co-Host of Wake Up America. NexTech. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. trishla. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Trishla Ostwal reposted this Report this post Adweek 1,370,946 followers 7h Edited The hype surrounding Meta’s shiny new platform has met an awkward reality. Recommended articles Popular Now. Here’s Who Showed Up to Brian Stelter’s Book Launch Party. S. Adweek/Getty [email protected] Trishla Ostwal . By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. trishla. Trishla Ostwal 1w Report this post Report Report. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal With nearly four weeks left to this year’s Midterm elections, slated for Nov. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. com; Trishla is an Adweek staff reporter covering tech policy. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. More Stories from Science News on Science & Society. Why Swifties Should Be More Than Just A Target Audience to Brands. Recommended articles Popular Now. More than 95,000 people reported about $770. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. By Trishla Ostwal . The eighth week of the U. trishla. Eighteen of them had vague. Recommended articles Popular Now. By Trishla Ostwal . Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. com; Trishla is an Adweek staff reporter covering tech policy. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. com. By Trishla Ostwal. Recommended articles Popular Now. In its annual report issued last Thursday, the social. By Trishla Ostwal . Recommended articles Popular Now. 125 billion (€4. They are also known as northern and southern lights. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. trishla. —has caught the attention of some. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported $10 billion. The decentralized app was made available for pre-order, although not. Cox last week, could. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. On Tuesday, Congresswomen Anna G. Back Submit. m. Nidhi Upadhyaya. By Trishla Ostwal . By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . Recommended articles Popular Now. By Trishla Ostwal U. com; Trishla is an Adweek staff reporter covering tech policy. 10:00 AM – 10:50 AM EST. @trishlaostwal; trishla. By Trishla Ostwal . trishla. Trishla Ostwal. Recommended articles Popular Now. Mar 12, 2019— Trishla Ostwal. S. Simplify by Adding [email protected] Ostwal 3w Report this post Report Report. Recommended articles Popular Now. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. The eighth week of the U. Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. Trishla Ostwal. “I wasn’t what they were looking for,” she recalled. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. On Tuesday, Google won its motion to dismiss an allegation that its 2018 open bidding agreement, codenamed Jedi Blue, with Facebook (of Meta) was unlawful. com; Trishla is an Adweek staff reporter covering tech policy. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. California passed a new law requiring online platforms like Instagram, YouTube and TikTok, as well as online services,. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. trishla. trishla. By Trishla Ostwal . Politics, Technology. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. So far, the. ostwal@adweek. Recommended articles Popular Now. The proposal appears to be moving. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal U. Read More. By Trishla Ostwal . Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer. By Trishla Ostwal . By Trishla Ostwal . Lunch . Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Covid-19 swept across the world, Joe Biden was elected U. The Sustainable Production Technologies Marketers Can Start Using Now . Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. 8 billion—and marking the. trishla. This comes as an initiative to provide. Trishla Ostwal 1mo Report this post Report Report. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Back Submit. 30 a. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Recommended articles Popular Now. trishla. By Trishla Ostwal . The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. S. com; Trishla is an Adweek staff reporter covering tech policy. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. trishla. trishla. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Succession. Meta is launching a new ad format called promotional ads to make it easier for shoppers to find deals from retail brands. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. com; Trishla is an Adweek staff reporter covering tech policy. The Markup Hottest in Tech. com; Trishla is an Adweek staff reporter covering tech policy. Some, including the U. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. Elden Ring Hottest Game. As TikTok faces a possible U. Currently, three companies on the buy side—Google, Criteo and RTB House—are. By Trishla Ostwal . Brands yet to explore gen AI are confronted with a knowledge gap and. Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. Recommended articles Popular Now. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. 1. By Trishla Ostwal . Recommended articles Popular Now. S. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. S. There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. vs. The fifth week of the U. Create Real Magic is a holiday card generator featuring some of its most iconic assets. So he started running as a. Trishla Ostwal/Meta. The FCC has asked Apple and Google to remove TikTok from their app stores. Consumer product gift guides are seasonal standards for many print and online publications, and are a unique opportunity for your clients to gain quality media exposure that can have a real impact on sales and awareness. trishla. trishla. Recommended articles Popular Now. ostwal@adweek. Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. By Trishla Ostwal. [email protected]; Trishla is an Adweek staff reporter covering tech policy. K. By Trishla Ostwal. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. By Trishla Ostwal . S. Digitas. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal was a fall 2021 science writing intern. com; Trishla is an Adweek staff reporter covering tech policy. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. This was nearly three years [email protected]@adweek. A 2021. By Trishla Ostwal . By Mark Stenberg. Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the. com; Trishla is an Adweek staff reporter covering tech policy. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Trishla Ostwal. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. By Trishla Ostwal . The. Yesterday, Mar. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . By Trishla Ostwal. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. v. By Trishla Ostwal . By Trishla Ostwal 2020 was the year of life-altering global events. Ron Wyden’s (D-OR) inquiry earlier this summer about the threat posed by foreign spies. Recommended articles Popular Now. Recommended articles Popular [email protected]. trishla. Corporations often look at the field with their marketing lenses on believing that an investment in PR will impact their bottom line immediately – but this thinking is significantly flawed. trishla. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. Recommended articles Popular Now. By Trishla Ostwal . Journalist and photographer based in New [email protected] Trishla Ostwal. By Trishla Ostwal Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . trishla. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered [email protected]. By Trishla Ostwal. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. By Trishla Ostwal . Cathy Butler CEO, Organic. trishla. By Trishla Ostwal . Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence. Introducing the Adweek Podcast Network. Friday, January 20, 2023 | 9:00 a. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal . ostwal@adweek. Buffalo Weather Anchor Maria Genero Leaving NBC Station in December. Against the backdrop of this. com; Trishla is an Adweek staff reporter covering tech policy. February 13, 2023 09:00 AM. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. By Trishla Ostwal . S, U. Peacock. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. By Trishla Ostwal . ostwal@adweek. This in-person conference will highlight ways in which strategic communicators can lead on matters of societal. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Google announced changes to its political content policy ads for audio and video. 23, over 30 small and medium media outlets in Australia stopped publishing news for 24 hours, protesting against Meta’s failure to pay publishers for the. Recommended articles Popular Now. Recommended articles Popular Now. trishla. Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. By Trishla Ostwal . @_oliviamorley; olivia. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. She is a recent graduate of Columbia University School of Journalism. ostwal@adweek. S antitrust lawsuit. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. By Trishla Ostwal. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Announces Strategic. By Trishla Ostwal. trishla. The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. By Trishla Ostwal . By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. Recommended articles Popular Now. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . trishla. But mostly, she’s a [email protected] Generative AI News and Top Stories . trishla. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. Podcast Executive of the Year. Civil Rights Attorney, Michael Sussman submitted a letter to the U. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. The decision means Texas can’t enforce a new law that would allow Texans to sue. By Trishla Ostwal. trishla. Recommended articles Popular Now. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. The Pentagon has implemented several methods to block digital ads in response to Sen. S. The Open App Markets Act could potentially become a law this year. ostwal@adweek. While Game of Thrones fans are still (impatiently) waiting for George R. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. By Trishla Ostwal. Recommended articles Popular Now. Docu filmmaker from Mumbai, India. Now, numbers are emerging on how environmentally beneficial AI is. trishla. By Trishla Ostwal . The company, owned by Chinese tech company. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. When expanded it provides a list of search options that will switch the search inputs to match the current. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. By Trishla Ostwal . By Catherine Perloff & Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Recommended articles Popular Now. ostwal@adweek. Announces Strategic. Angel Reese Is Taking Her Game to the Next Level—and Bringing Brands With. ostwal@adweek. ostwal@adweek. (She/Her) Tech Policy Reporter, Adweek. By Trishla Ostwal & David Cohen . trishla. Recommended articles Popular Now. For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. Nov 20, 2023. Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. The Real Ways Synthetic Data Is Changing Advertising . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. From the long line of protesters stationed outside Center415, there was no question where Peacock was holding its NewFronts event. @trishlaostwal; [email protected] Trishla Ostwal . California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. ostwal@adweek. Trishla previously worked in digital advertising and social media analytics and switched to journalism. A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than allowing them to choose freely. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018.